Author Archives: Carissa Parisi

Facebook Paid Social Advertising 101

Facebook advertising gives businesses a powerful way to reach a targeted audience. With 1.7 billion users, you can reach customers in any niche…
Continue reading

A/B Testing: The Key to Conversion Rate Optimization

If you want to improve your conversion rate, your best tool is A/B Testing. This is a simple but powerful technique that lets…
Continue reading

Conversion Rate Optimization 101

Conversion rate is one of the most important metrics to measure on your marketing materials, whether it’s your website, email marketing campaigns or…
Continue reading
Local SEO Strategy for 2017

Top 5 Local SEO Strategies in 2017

As we start the New Year, we wanted to help you create a local SEO strategy in 2017. One of the most important…
Continue reading