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Facebook advertising gives businesses a powerful way to reach a targeted audience. With 1.7 billion users, you can reach customers in any niche or industry. According to the latest statistics, people in…
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If you want to improve your conversion rate, your best tool is A/B Testing. This is a simple but powerful technique that lets you measure many different elements in a campaign. A/B…
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Conversion rate is one of the most important metrics to measure on your marketing materials, whether it’s your website, email marketing campaigns or ad. What really matters isn’t how many people visit…
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If you want your business to rank in Google, it’s important to get listed with Google My Business. This is Google's local SEO service that ensures that your business is ranked locally.…
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Local SEO Strategy for 2017
As we start the New Year, we wanted to help you create a local SEO strategy in 2017. One of the most important factors for getting new clients in 2017 is a…
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On August 2nd, 2016, there was an Instagram update that was remarkably similar to Snapchat. Introducing “Instagram Stories” took a page out of Snapchat’s book, with personalized and creative clips to share…
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One of the hot topics in today’s advertising industry is how to effectively advertise to the Millennial age group. With every new generation, the rules of advertising are changed and new marketing…
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When you are looking for effective marketing and advertising tools, it’s tempting to try out every new idea and buzzword you hear about. Recently, I’ve been asked by the owners of several…
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Many small business owners wonder if QR codes are an effective type of marketing. These have a certain appeal as they appear to be an efficient and high tech way to get…
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If you want your website to rank well in the search engines, you have to make sure it's SEO friendly. There are many aspects to search engine optimization. While the rules of…
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Moxie Digital Founder, Jenni Mullins, is a proud USF Graduate. In the Fall of 2015 she was asked to speak to the students in the Zimmerman Advertising Program at USF about Digital…
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When I started working at a company in 2006 SEO was so different! We could put a few keywords in our meta tags and make sure the keyword was on the page…
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According to statistics compiled by Ad Age, marketers are projected to spend $540 billion on marketing in 2015. This number is likely to be even higher in 2016. This is the time…
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If you are asking yourself, "should my company use social media?" the answer is definitely YES! The growth of social media in recent years has been truly explosive. There are now more…
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October is officially over which means it is Holiday Time!! It is proclaimed as the most wonderful time of the year…..We get to eat delicious meals and treats, spend time with our…
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With Halloween upon us I was thinking of all the things I needed to do to prepare for the holiday when I realized how much trick-or-treating is just like content marketing. You…
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The inaugural OrlandoiX Digital Expo was filled with influential speakers and great content. The digital portion of the conference was based around what is happening in digital media and what can we…
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Many businesses refer to any marketing online as SEO but SEO is actually only one source of marketing online. So what is SEO? Search engine optimization (SEO) is the process of helping…
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Google Adwords Paid Search
Are you trying to get more visits to your website? Do you want to show up on the search engines for a particular keyword? Well paid search advertising may be the next…
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Hello World! Welcome to the Moxie Digital blog, this is my first post! Each week we will be posting new articles about anything and everything related to Digital Marketing. We will share…
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