Let’s get this out of the way. AI is not something you need to fear. You do not need to be technical. You do not need to understand how it works under the hood. You just need to try it.
Ask it a random question. Have it build you a meal plan for the week or ask for gift ideas for someone impossible to shop for. Have it help you create a graphic or outline an email. The fastest way to get comfortable with AI is to actually use it.
What is interesting is how quickly the conversation has changed. In 2024, when I brought up AI, most clients were nervous or dismissive. This year, clients are asking how we are using AI to improve campaigns, workflows, and results! The shift is happening whether you like it or not and learning it now means you are ahead. Ignoring it means you are playing catch up later.
Can AI replace humans? In some areas, yes. It can automate tasks, speed things up, and surface insights faster than a person ever could. But AI only works because humans feed it information. It does not know your business. It does not understand your clients. It does not know what makes your brand different.
At Moxie, we see AI as a tool, not a decision maker. It helps us create better campaigns, but we would never blindly follow what it spits out. Strategy, context, and experience still matter… A lot.
So dip your toe in. Test it. Play with it. You do not need to go all in, but you should not sit on the sidelines either. If you want to talk about how AI fits into your marketing without the hype or the fear, chat with us about your strategy. We will show you where it helps, where it does not, and how to use it the smart way.
