Analytics & Reporting

One of the greatest parts of digital marketing is the trackability and with Google Analytics being a free tool there is no reason not to track all website activity. One of the first things we do is add analytics tracking to our client’s site (or get access if you already have it) and ensure all tracking is set up. Before starting any online advertising it is important to know how you will track it, what the important metrics are that you are tracking, and what metrics will make it a success.