Are you trying to get more visits to your website? Do you want to show up on the search engines for a particular keyword? Well paid search advertising may be the next step for your business.
What is Google Adwords & Paid Search
Google controls the majority of the market share for search engines which means it is important for your business to show up for certain terms users search for on Google. Did you know Google, Yahoo and Bing let you place an ad on the search results that is relevant to the product or services your business offers? Then if a user clicks on your ad, then you pay a preset amount (an amount you choose) for the click.
This is a paid search method called “cost-per-click” or CPC. Essentially, you do not pay for an ad simply being placed on a page. In order to incur a cost for the ad placed, there must be some tangible benefit to your business. Therefore, you only pay per click.
Why Paid Search for your Business
Having your business show up as a result when a potential customer is searching for your business can be very powerful. If someone is looking for a service or product that your business provides, your company should be listed as a possible solution. Paid Search allows a business to pick the keywords they want to advertise on, choose when they are showing, how much to pay and set geographical boundaries. For example: If you run a pizza place in Tampa Bay but only deliver 10 miles around your store you can set a limit to only have your ads show in that area. Furthermore, you can only have your ads run during your hours of operation so you don’t spend money on clicks/call when you are not open.
How can I get Started & the Google Adwords Certification
If you make the decision to spend money on Paid Advertising you want to ensure you are spending it wisely. Many people believe they can run their own Paid Search accounts but what happens is 1. They get busy and forgot to check it 2. Waste money because their account is set up incorrectly 3. Stop advertising because they don’t see results. If you wanted to run a billboard or radio advertisement you would contact a professional to assist you – why wouldn’t you want to do the same thing for Paid Search?
Moxie Digital wants to provide the best possible digital marketing service to its clients; therefore, Moxie Digital has become a certified Google Adwords professional. To receive the accredited certification, you are required to pass tests demonstrating your proficiency in a number of ad placement services: Search advertising, display advertising, mobile advertising, video advertising, and shopping advertising.
This certification demonstrates Moxie Digital’s proficiency, so you can rest assured your well-earned money is invested in a way that will bring benefits well worth the cost. As a business owner, making cost decisions that bring profit is the key to the life and growth of your business. That is why Moxie Digital has taken the time to become proficient with Google Adwords, so your business can thrive with our help.