When you are looking for effective marketing and advertising tools, it’s tempting to try out every new idea and buzzword you hear about. Recently, I’ve been asked by the owners of several SMB’s “what is remarketing and should my company use it?” My answer has been “YES, but let me explain.” It’s important to understand a marketing strategy before you try to implement it. The fact is, many people who visit your website, even those who place items in your shopping cart, end up leaving before they actually make a purchase. Approximately 70 percent of online shopping carts are abandoned.
What is Remarketing?
Have you ever been looking at a product and then all of a sudden it’s following you around just begging you to buy it? That’s Remarketing!
Remarketing is an advertising strategy that targets people who have visited your website. This allows you to “remarket” your products and services to people who have already demonstrated an interest. There are several ways to use remarketing. One simple approach is to run a pay-per-click campaign aimed specifically at people who have recently visited your website.
Who Can Benefit From Remarketing
Are you already spending money on paid advertising with Google, Bing or Facebook? If so, remarketing is a must! If you are investing in online advertising, it’s only common sense to take it a step further and reach out to people who have already visited your website.
Remarketing is not complicated. If you’re familiar with email marketing, you know how important it is to follow up with people on your list. Just as most recipients require multiple emails before they take action, so website visitors and online shoppers often need encouragement and to see an ad several times before they make a purchase. Remarketing keeps your brand and products fresh in shoppers’ minds.
A Cost Effective Approach to Online Advertising
Remarketing is an economical and efficient way to advertise. You can set up a pay-per-click remarketing campaign so that you only pay when someone actually returns to your website. The advantage of this is that even when people don’t click, you are getting impressions and people are reminded of your brand.
While I highly recommend remarketing to anyone who is already advertising online, it’s equally good for anyone who want to get started with paid advertising. This is a cost effective approach that can help you get a good ROI from your efforts.
If you have any questions about remarketing or other types of digital marketing, Moxie Digital can help. We can answer your questions and help set you up with a campaign that meets your needs.