Every few years, someone declares SEO dead. And every few years, SEO quietly shows up to work anyway. With…
Jenni MullinsDecember 5, 2025
Let me start with a confession. I was very anti broad keywords. For most of my 20 years managing paid…
Jenni MullinsOctober 12, 2025
If you are running Google Ads and still manually adjusting bids like it is 2016, we need to talk. One…
Jenni MullinsSeptember 12, 2025
Marketing is starting to feel a little… same-y. And it’s not your imagination. Everyone is using AI. The same tools.…
Jenni MullinsMarch 7, 2025
Let’s get this out of the way. AI is not something you need to fear. You do not need to…
Jenni MullinsFebruary 13, 2025
Typing into Google is no longer the default for a lot of people. They’re asking their phones questions while driving,…
Jenni MullinsJanuary 23, 2025
Threads, an app launched by Meta, made waves in the social media arena and potentially posing a challenge to X…
Jenni MullinsAugust 28, 2023
Chat GPT as well as other AI writing tools have taken the marketing and content creation world by storm. Although…
Jenni MullinsApril 25, 2023
Since the beginning of Google Analytics there have been many changes to the main tracking code and data but nothing…
Jenni MullinsMarch 30, 2023