Content creation for your website, social media sites and other channels is an investment of your time and money. One way to get more leverage out of your content is to reuse it on multiple platforms. Here are some of the best ways to get better results from your content marketing by reusing and repurposing content.
Top 7 Ways to Get Better Results from Your Content Marketing
Choose Your Most Popular Content
You don’t have to reuse all of your content It makes sense to select the items that bring you the most engagement. Consult your website analytics and look for the items that have produced the best results. This is the type of content that can provide even more value when you repurpose it.
Share All Your Content on Social Media
Depending on your content marketing strategy, you may post mainly on your website, Facebook page, YouTube or other platforms. Regardless of your focus, it’s always worthwhile to share everything on as many social media sites as possible. It only takes a few seconds to link to your content on Twitter, Facebook, Instagram, LinkedIn and other sites.
Infographics are among the most convenient and versatile types of content you can create. They allow you to compress lots of useful information in a visually interesting image. It’s simple to take a blog post, article or video and turn the key points into an infographic to share on your website, email newsletter and social media pages.
Publish More User-Generated Content
User-generated content is great for a couple of reasons. It provides you with content you don’t have to create yourself. Just as importantly, it helps you engage with your audience, encouraging others to contribute. To get more UGC, ask for it. End your posts with questions and requests for opinions. You can also invite followers to submit their own photos and videos on social media sites.
Update Content That’s Out of Date
Very often, you can update an old post by adding or editing some pertinent details. For example, if you have a post with statistics that are a few years old, look up more recent data on the subject. Another approach is to create new content that’s evergreen, making it easier to reuse in the future.
Turn Longer Posts into Listicles
Lists are always popular. They provide interesting information in an easily digestible form. You can go through your longer pieces and extract the key points, turning them into lists of Top 5 or Top 10 points.
Turn Podcasts and Videos into Blog Posts and Vice Versa
Text, audio and video can all be great for creating targeted content. You can also save lots of time on content creation by transforming one into the other. A few examples include:
- Turn your blog posts and articles into podcasts
- Turn written content into videos
- If you already create videos or podcasts, turn them into blog posts
Most people are more comfortable with one type of format, such as writing or speaking. It can be very helpful to break out of your comfort zone and work in other formats. If you really don’t like appearing in videos, there are other options such as creating a PowerPoint or whiteboard video.
Putting together a content editorial calendar takes some time upfront, but it helps you to plan out your messaging and marketing efforts for the month or quarter.